Easy Smart Pay was founded in 2017 with a desire to modernize and simplify the process of paying government. Even though the company is young, our board and executive team bring a wealth of experience in both financial and technology sectors, which makes us a natural fit for this space.
Smart Easy Pay, Inc. is a California corporation (doing business as Easy Smart Pay) created as a project of the California State Association of Counties Finance Corporation, whose mission is dedicated to the business of improving public service for counties and their constituents.
Easy Smart Pay (ESP) is a payment platform primarily focused on improving and facilitating tax payments for local government taxpayers. ESP has been developed as a public-private partnership for the primary concern for developing an easy and smart way to pay certain taxes.
Alan Fernandes, Co-Founder/Director
Alan, a California lawyer and entrepreneur with a specialization in State and Local Taxation, has spent a career in government affairs, law and finance. He has worked for government at nearly every level as well as a major investment firm, and now serves as the CEO of the California State Association of Counties Finance Corporation and is primarily responsible for the development of the ESP project.
Jon Palecek, Co-Founder/Director
Jon, a highly successful entrepreneur and business owner in area of technology, has built a profitable business in San Diego County, California where he currently resides. He has an extensive background in software security and architecture and is responsible for the business operations of ESP and the deployment of all technology applications under development.
Chris Gardner, Founding Director
Chris is an internationally known American businessman, investor, and author, who is perhaps best known as a world-class father who overcame the adversity of homelessness to reach the pinnacle of the world of Banking, Finance and Investment. His autobiographical book inspired the major motion picture "The Pursuit of Happyness", starring Will Smith, and today he travels the world challenging his audiences to find true happiness and fulfillment.
Marshall Geller, Founding Director
Marshall is perhaps one of California’s most successful businessmen in the area of finance and investments. From his early career as the Managing Director of one of the world’s largest investment firms, to his subsequent work as an investor, Director and Officer of many successful startups and major corporations, Marshall has a deep background and expertise in business. In addition, Marshall has also given generously of his time toward the development of public service and public policy in many ways but notably as a past commissioner of the Little Hoover Commission, prestigious policy think tank in California.
Matt Cate, Founding Director
Matt is the former Executive Director of the California State Association of Counties, where he successfully led the organization through some of the most consequential years from a fiscal and policy perspective through the history of California Counties. Prior to this work, he spent a career in public service holding many high profile positions in California Government such as Deputy Attorney General, Inspector General, and Secretary of Corrections under both Republican and Democratic Gubernatorial Administrations.